Email marketing

Just what is it?

Here are 2 definitions for you:

• Email marketing is the process of promoting a product, service or an idea by sending direct emails to the target audience, whether prospective or current customers.
• e-Newsletters are a cost-effective and efficient way to keep in touch with your customers and prospective customers.

What are the benefits?

  What does that mean for you and what does it mean for the people on your database?

Feature	Benefit to Sender	Benefit to Receiver
Professional HTML email	Improves your image	Nice to deal with suppliers with professional image
Personalised	Builds closer relationships	Feel valued
Scheduled Send Campagins	Convenience	Builds trust
	More effective if sent at a ‘prime time’ for reader response	Arrives at a suitable time
	Less likelihood email will be ignored	Less chance of missing out on  important news, tips or specials
	Assists you to be highly organised	Nice to deal with organised people
Built in links	Saves time	Can make the choice to open links
	More professional	Cuts down on information being repeated or misrepresented
Send to a Friend	Track referrals	Keep their contacts informed and build their relationships
	Build your database	Increase your market
	Increase sales	Keeps prices down
	Increase profits	Keeps prices down
Flexible Design	Saves time	Increased likelihood you will receive on regular basis
	Maximise your message	Saves time
	Enhance your image	Happy dealing with a supplier with a good image
Emails can be duplicated	Saves time	More time to spend on them
	Saves money	Keeps prices down
Can categorise contacts	Send targeted marketing messages	Only receive information they’re interested in
	Increases your professional image	Happy dealing with professional businesses
	Saves time	More time to spend on them
	Saves money	Keeps prices down
Inexpensive	Reduced marketing spend and lower ‘cost of sale’	Keeps prices down
	Reach more people	Growing demand keeps your supplier in business
Easy Database Management	Less wasted time	More time to spend on them
	Accurate record keeping	New customers won’t miss out
Manage Bounced Emails	Keep informed of incorrect email addresses or problems with certain Mailboxes	You will be kept informed of any Mailbox problems
	Do not waste money	Keeps prices down
	Saves time	More time to spend on them
SPAM Act compliance built-in	Keep you out of trouble	Your supplier will be law-abiding